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Coast Guard Foundation



The Coast Guard Foundation (CGF) is committed to ensuring all Coast Guard members and families have the resources they need to build resilience throughout their lives. Their investments support families, bolster unit morale, honor the Coast Guard’s mission at the national level, and more.



Working with the team at MOD-Lab, we explored new logo design concepts that honored CGF's work with the Coast Guard and brought in elements of their previous logo. They were looking to develop a more modern logo that was simple, effective, and better reflects who they are as an organization today.

The new CGF logo incorporated a shield and the recognizable blue and red Coast Guard stripe. It is simple, memorable and well-suited for use across various media.




Once the new logo and brand style guide were established, we applied the new look to their website redesign.



GDUSA 2023 Digital Design Awards Winner

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