© 2019  |  Valerie Diaz de Arce

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'The Hoot' Email Design

Foothill College sends an email, called The Hoot, to all enrolled students each month. In The Hoot, students are informed about upcoming events, deadlines, and workshops.

Previously, The Hoot included very few visuals and large blocks of text. I decided to switch the focus to large, bright images with a few lines of text. I wanted to entice the reader to continue scrolling through the email, and not get caught up in all of the details. I added large call-to-action buttons so that students could visit the appropriate web pages to get more info.

After a few versions of my new design, students commented that they really liked the new look of The Hoot. They mentioned that they were more likely to keep looking through the entire email because of the fun imagery and reduced text.

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Before

After