Palo Alto University was previously sending their newly-accepted Bachelor's, Master's and PhD students a simple text document that both welcomed them to the University and explained how they could get help with various student services. PAU wanted to visually enhance the content by sending an online welcome brochure that is modern, clear and bright.
My challenge was to take the existing art direction from a previous brochure and create a more modern, clean design with the new content. I incorporated large photos that faded into text, used thin lines to give a more modern look, and ensured that the brand colors were incorporated throughout.
This brochure is one of the first branding pieces that new students will see and they now have a more modern, easy-to-read welcome brochure to get all of the vital information they need.