Reel Works is a non-profit organization in New York City that matches teens with professional filmmaker mentors to tell their stories and have their voices heard. The teens’ films have been seen by tens of millions of viewers worldwide. Reel Works' programs create a springboard to successful careers in media and beyond.
Working with MOD-Lab, we created an updated Reel Works brand, including materials to celebrate their growth and accomplishments over the past two decades.
We refreshed the existing Reel Works logo by giving the play button icon a more sleek, modern feel. This new icon is used throughout the new branding materials as a graphic element and pattern. Additionally, we updated the existing brand color palette by adding a secondary palette of bright, electric yellow, greens, and orange.
20 YEARS LOGO
To celebrate Reel Work’s 20th anniversary, we created a “20 Years” logo lockup. This logo incorporates the new play icon we created for the Reel Works logo in the number 20, and was used on all other marketing materials we created, including an annual report, website images, email templates, and stationary.